Gatorade and Chicken

-"Sport Report - Gatorade Chemicals and Chicken Wing Shortage"
-January 31, 2013, The Colbert Report
-http://www.colbertnation.com/the-colbert-report-videos/423443/january-31-2013/sport-report---gatorade-chemicals---chicken-wing-shortage
Recently, the Gatorade company has changed the recipe of their beverages by taking out a chemical that makes it flame retardant. Colbert is attempting to tell his viewers that by Gatorade taking out one chemical from their beverages, that does not mean it is now healthier in any way. He is satirizing the makers of Gatorade, and the fact that they think this one ingredient could make it better. Colbert's techniques throughout the video is that he is making jokes about the situations, but at the same time, he is using serious examples. The other case is, that for Super Bowl Sunday, there was a shortage of chicken wings because people have supposedly stolen them. Here, he is making fun of the people who were stealing the chicken wings. Colbert also uses price examples of the chicken wings and that the prices were raising, as well as questioning what parts of the chicken they realistically feed consumers, rather than what consumers think they are.